How to set ADVERTISING objectives
Some companies are reserved when it comes to investing in advertising mostly because of their expectations and incorrectly set objectives. They seek through advertising solutions at problems that can only be solved by adjusting the marketing plan or sometimes the entire strategy of the company. Besides Advertising, the marketing mix is made by other 3 components Price, Product and Placement. When these elements are not aligned with the specific of the target market, advertising cannot help and an investment in communication activities wouldn’t be justified. Ac
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