Online Giving Report
The 2011 Online Giving Report
February 2012 Presented by Steve MacLaughlin, Jim O'Shaughnessy, and Allison Van Diest
The 2011 Online Giving Report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector. The Report includes 24 months of online giving data from 1,895 nonprofit organizations, online major giving data from 2,397 nonprofits, and both online and offline data representing $5.1 billion in total fundraising from 1,560 nonprofits.
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