Hotel Services Innovation Program
Category: Hospitality
Case History
Methods: Qualitative Research, Ideation, Quantitative Research, New Product Concept Development & Refinement, Advanced Analytics, MaxDiff Latent Class Choice Model
Summary
A major hotel chain was interested in developing relevant and actionable new products and services designed to target the business traveler, and to project potential market appeal for each concept. We addressed these needs using Decision Analyst’s Insights & Innovation Group to identify and develop new product and service concepts. Once the new prod
↧