Azithral Marketing Project

*Brand Plan Overview            About the company Brand History Market Overview Azithral Details Azithral SWOT Brand Objective Issues and Critical Success Factors Drivers to achieve target Promotional Plan Special Campaign Growth Horizon *Alembic  Started in 1907, based in Baroda, Gujarat  Sales as on March 2009: 554Cr (7%)  15 divisions  Field force strength: 2700  Diverse Portfolio of Anti infectives, Gastrointestinal drugs , NSAIDS, Ophthalmics, Cardiovasculars, etc  Anti infectives contribute to around 50% of company’s domestic sales  Strongly entrenched in the Macro