International Tourism Success through Local Domestic Tourim by Abby Laine S. Mendez “It’s more fun in the Philippines!” says the Philippines’ Department of Tourism. The slogan, itself, reflects an inbound-driven tourism strategy: promoting the whole Philippines to the world. This is understandable because our country’s tourism sector is institutionally organized; there is a national sector divided into regional sectors. Our Department of Tourism argues that the Philippines has big potential in the tourism industry because we are and we will continue to be a tourist destination ”...that offers
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