Strategy, Marketing, Sales, Business Development, Commercial and Communications Based on customer expectations and sound market analyses this is where the basic strategies for business development and results-oriented marketing and sales are developed for our brands, products and services. This business area is responsible for various tasks from positioning a product to product launch, communication and professional sales including contract management. Core fields: • • • • Strategy Marketing, Sales and Business Development Commercial (Pricing and Contract Management) Internal and External Comm
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