UNIVERSIDAD DE ANTIOQUIA FACULTAD DE CIENCIAS SOCIALES Y HUMANAS CENTRO DE ESTUDIOS DE OPINIÓN
LA TÉCNICA DE RECOLECCIÓN DE INFORMACIÓN MEDIANTE LOS GRUPOS FOCALES Miguel Aigneren Abstract Interviews achieved through the strategy of focus groups are intended to record how a group participants developed their reality and experience. Like any communication act always has a context (cultural, social), then the investigator must give priority to the understanding of these communicative contexts and its different forms. This type of interview is open and structured group: usually takes the form of
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